Business Development consultant, with strategic & creative approach, followed by high level of soft skills and organisational standards. Passionate about consulting Cake Designers, leading them to succeed in the Cake Decorating industry, including understanding their customers, re-designing processes, launching marketing campaigns, reducing costs etc.
In this mini-course we will discuss about the process of identifying and understanding our customers. We will give practical examples of how to create your own Customer Persona that will help you generate business opportunities as well as create targeted, therefore more effective, promotional campaigns.
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